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Research papers

Beyond fusion

In order to achieve effective targeting, Media Researchers require access to detailed data for every type of medium. Unfortunately, existing surveys tend to be too specific. For instance, television studies deal only with broad target groups and few...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Ken Hendrickson, Richard Acott
June 15, 1994
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Citation

Hendrickson and Acott (1994a, June 15). Beyond fusion. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/beyond-fusion


Research papers

Providing data just in time

This paper first challenges the implied assumption that (a high proportion of) data is NOT provided in time. In a modern world, with CATI, and with more than 90% of business interviews being done by telephone, there is no reason why the data should...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: Johan Aucamp
June 15, 1994
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Citation

Aucamp, J. (1994a, June 15). Providing data just in time. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/providing-data-just-in-time


Research papers

The application of panel methodology to research on mobility

The panel is a research method frequently applied to surveys on fast moving consumer goods and media; consumption, exposure to advertising and purchasing behavior are measured in relation to the marketing mix of products. The panel uses methodologies...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Authors: Vittorio Bossi, Carlo Moroni
June 15, 1994
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Citation

Bossi and Moroni (1994a, June 15). The application of panel methodology to research on mobility. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-application-of-panel-methodology-to-research-on-mobility


Research papers

Insurance brokers and their clients

NVA is a Dutch association of qualified insurance brokers. The common characteristic of the 950 members is that they are independent; not tied up to one insurance-company. It is important, with regard to the competition of direct writers and banks,...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Author: Peter Lagendijk
June 15, 1994
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Citation

Lagendijk, P. (1994a, June 15). Insurance brokers and their clients. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/insurance-brokers-and-their-clients


Research papers

The in-home and out-of-home viewing patterns of European businessmen in seventeen European countries

For the past four years CNN International has researched the viewing habits of business Directors and Senior Managers. This necessitates estimating the numbers of such individuals by country (in 1993 in 17 countries!) using the diverse statistics...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Elizabeth Rintoul, Hilary Zamick, John Clemen, Colin Shaddick
May 1, 1994
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Citation

Rintoul, Zamick, Clemen and Shaddick (1994a, May 01). The in-home and out-of-home viewing patterns of European businessmen in seventeen European countries. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-in-home-and-out-of-home-viewing-patterns-of-european-businessmen-in-seventeen-european-countries


Research papers

Satisfied or satiated?

This paper attempts to identify some of the reasons why so many customer satisfaction surveys fail to satisfy their clients and run aground within two to three years of being set up. In discussing the issues confronting the researcher, it describes...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Peter Bartram, Mary Bartram
June 15, 1993
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Citation

Bartram and Bartram (1993a, June 15). Satisfied or satiated?. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/satisfied-or-satiated-


Research papers

Adding quality to quantity

This paper examines the move towards an integration of qualitative and quantitative methodologies and techniques. It discusses some of the conventional ways qualitative and quantitative research have been combined and then details what the authors...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Rebecca Wynberg, Sarah O'Brien
June 15, 1993
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Citation

Wynberg and O'Brien (1993a, June 15). Adding quality to quantity. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/adding-quality-to-quantity


Research papers

Artificial intelligence applied to computer aided interviewing

The paper presents a newly developped and implemented system for segmenting respondents 'on the fly' during a computer assisted telephone interview, while at the same time minimizing the number of questions to be asked of the individual respondents....

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Author: Carsten Stig Poulsen
June 15, 1993
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Citation

Poulsen, C. S. (1993a, June 15). Artificial intelligence applied to computer aided interviewing. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-applied-to-computer-aided-interviewing


Research papers

Using conjoint analysis to explore industrial marketing opportunities

As the software improves, conjoint analysis is becoming an increasingly useful tool for analysing benefit segments among buyers. In particular, conjoint analysis is suited to industrial marketing research, because the small sample size arising from a...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Author: Susan Auty
June 15, 1993
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Citation

Auty, S. (1993a, June 15). Using conjoint analysis to explore industrial marketing opportunities. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/using-conjoint-analysis-to-explore-industrial-marketing-opportunities